Categories
The award categories are both wide ranging and encompassing, conscious of the most cutting edge solutions being introduced to the AI space. The categories also incorporate the key focus points of the SmartBrief AI Impact Summit. We recommend entering into the category which aligns best with your solution audience, messaging and target. Remember you can submit your solutions with as many categories as you see fit, each entry will require a separate registration form and payment.

IT & CYBERSECURITY
Within IT & cybersecurity, AI is helping organizations stay ahead of threats, manage digital environments, and automate operations. Some examples include, but are not limited to:
- Threat Detection & Prevention
- Security Automation & Incident Response
- Phishing & Email Security
- IT Operations & Monitoring

RETAIL
Within retail, AI is reshaping the industry in both online (e-commerce) and brick-and-mortar settings. Some examples include, but are not limited to:
- Customer Experience & Personalization
- Inventory Management
- In-Store Tech
- Pricing & Promotions
- Logistics & Delivery

EDUCATION
Within education, AI is transforming how students learn, the way teachers educate, and how institutions operate. Some examples include, but are not limited to:
- Personalized Learning
- Teacher Support & Automation
- Learning Content & Accessibility
- Student Support & Engagement
- Immersive & Innovative Learning Environments

FINANCE
NEW CATEGORY FOR 2026!
Within finance, AI is transforming how financial services are delivered, how organizations manage risk and make decisions, and how individuals and businesses access and interact with financial products. Some examples include, but are not limited to:
- Financial Analysis & Decision-Making
- Risk Management & Fraud Detection
- Customer Experience & Personalization
- Financial Operations & Automation
- Financial Inclusion & Accessibility

PUBLIC SECTOR
NEW CATEGORY FOR 2026!
Within the public sector, AI is transforming how governments and public institutions deliver services, make decisions, engage with citizens, and operate more efficiently. Some examples include, but are not limited to:
- Public Services & Citizen Experience
- Government Operations & Automation
- Policy, Planning & Decision-Making
- Public Safety & Security
- Accessibility, Inclusion & Community Impact

MARKETING
Within marketing, AI is making it more data-driven, personalized, and efficient. Some examples include, but are not limited to:
- Personalized Content & Recommendations
- Customer Segmentation & Targeting
- Campaign Optimization
- Predictive & Behavioural Analytics

AI INNOVATION
We recognize that new AI solutions enter the market all the time.
If your solution deserves a SmartBrief Innovation Award in AI, but doesn't fit into any of these categories, select 'AI Innovation' on the nomination form!
If you have any questions about what category your product is eligible for, please get in touch by emailing Beckie Sirs.